If you are an internet marketer and advertising in Google for your services or products, last couples of months have been an untamed ride for you. A lot of internet marketers who were whining along happily fine tuning their Adwords campaigns had an offensive awakening with sequence of Google slaps taking place left and right. For the very first time in the world of internet marketing, a lot of marketers out there have become heroes to zeros overnight and others have scrambled for other types of advertising.
Article advertising that is regarded to be dead by a lot of Pay Per Click professionals has come to the rescue. The banner advertising had become popular again. Internet marketing professionals, who mastered just PPC or pay per click were totally not ready for Google slaps and they caught off guard without alternative advertisements going on for them.
What many experts learned from the roller coaster ride they had in the last couples of months about advertise on Google take account of the following:
Diversify the Sources of Advertisements
Like the common saying, Never Place All Your Eggs In One Basket”, meaning don’t just rely on only one advertisement source. You have to diversify and get at least two good ways of revenue generating methods. The more the better, and such as this, when revenue from one advertisement source stops, others will be working.
Look for Other Choices
All though all online marketers love to utilize Google Pay per Click, when you slapped you don’t have to panic. There are many other choices which take account of search engine advertising plans. It can be a chance for you to steer other choices that might turn into extremely profitable sources of revenue generation.
Slowly Wade In
If you’re really at ease with specific types of marketing, then why not consider mastering another type of advertising. You can start slowly and try with smallest budget and check the flow. When it proves to be promising, then master it and utilize it as another medium of advertising to make high quality leads for your services or products.
Ready for a Comeback
Once you are prepared and ready, you could make a comeback if your follow the rules of Google and have your site redesigned. You will be on your way to advertise on Google again. On the other hand you be to be extra careful not to distress the big brother.
For those who are in the online marketing business it doesn’t matter of you are seasoned or beginners once you advertise on Google you can avail the many benefits of it compared to offline advertisement such as low cost commitment, high measurability, high level of control, the capability to do precise get targeting of clients as well as the capability to react fast to enhance performance. Advertising on Google is proven to be very efficient in increasing you presence online as a result boosts your sales as well. On the other hand, you have to make sure you have a good advertising campaign.